Lindsay McGregor

Co-founder & CEO
Lindsay is the co-founder of Vega Factor and co-author of bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. Previously, Lindsay led projects at McKinsey & Company, working with large fortune 500 companies, nonprofits, universities and school systems. She received her B.A. from Princeton and an MBA from Harvard. In her spare time she loves investigating and sharing great stories.
Core strengths:
Enrapturing any audience with insight
Making big, scary ideas feel fun, light, and inspiring
Breaking even the coldest of ice with heartfelt goofiness
Core strengths:
Finding the needle of insight in a haystack of data
Fostering harmony in diverse groups of highly skilled people
Braveheart-style inspirational speeches
Core strengths:
Making complex ideas concrete and digestible
Creating environments where people can speak the hard truth without fear
Always finding the perfect sports metaphor
Core strengths:
Cultivating ideation and strategic thinking
Developing trusting, inclusive, and collaborative teams
Able to tolerate and out-wait long pauses motivating group participation or discussion contributions
Core strengths:
Unlocking creativity through structured thinking
Bridging communication gaps
Figuring out exactly what type of nerd you are and running with it

Latest research by Lindsay McGregor