Our Team

Our personal histories are quirky and varied—from the team member who was selected as a Disney princess and won a national web-design contest, to the member who led a software startup from birth to 100 people as CTO. Ultimately: we are all culture nerds. And proud of it.


Lindsay is the co-founder of Vega Factor and co-author of bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation.  Previously, Lindsay led projects at McKinsey & Company, working with large fortune 500 companies, nonprofits, universities and school systems.  She received her B.A. from Princeton and an MBA from Harvard. In her spare time she loves investigating and sharing great stories.


Neel is the co-founder of Vega Factor and co-author of bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation.  Previously, Neel was a Partner at McKinsey & Company, CTO and founding member of an award-winning tech startup, and employee of several mega-institutions.  He studied engineering at MIT and received his MBA from Wharton.  In his spare time, he’s an avid yet mediocre woodworker and photographer.


Deborah Moe

Deborah is a culture agent based in Boston.  She has traveled and worked in over 40 countries, 38 states, and called New York and Paris home for over a decade working for fashion designer Marc Jacobs.  Her experience ranges from directing global retail chains and launching websites, to digital strategy, public relations, and communications leadership. Deborah has a Bachelor's Degree from GWU and is a 500-hour certified yoga instructor.


Henry Nissenbaum

Henry is an engineer who grew up in a machine shop between the Manhattan and Brooklyn bridges. His professional satisfaction comes from the definition, design, development and deployment of enterprise technological solutions, which he leads here at Vega Factor (he is also partial to alliteration). He started his career at Bell Laboratories and went on to engineering leadership at a variety of software ventures in NYC. He received his BS and MS in Electrical Engineering from NYU-Poly in Brooklyn. A lifelong resident of the same borough, he teaches cool to the hipsters arriving daily.


Laura Schoebel

Laura is a UI/UX agent based in NYC. She received her B.A. in Graphic & Web Design from The University of Tampa and has since designed beautiful user interfaces for notable companies like NIKE and Cleveland Clinic. She feels complete when she can combine her design experience with her gradually growing coding skills, especially if you hand her a cappuccino. When she isn't prettifying pixels, she spends her time playing video games, singing karaoke and exploring NYC.



Yahor is a service platform agent based in New York. He moved to the US from Belarus looking for exciting opportunities and found one in Vega Factor. He received his Bachelor’s and Master’s degree in Software Engineering from Belarusian State University of Informatics and Radio-electronics. In his spare time, he plays with new software development and testing tools and reads about economics and political philosophy. He also loves spending time with his cat.


John Zahka

John is a platform agent based in New York. He received both a B.A. and B.E. in Electrical Engineering from Dartmouth College. He is our master of Front-end engineering, build rich and dynamic web interfaces and deliver a first class user experience. Outside the office, you can find him playing piano in his apartment Kips Bay, spending time with his family in new Jersey and on week-nights he enjoys moving heavy objects at a CrossFit gym.


Rich Dec

Rich is a culture agent based in New York. He has deep expertise partnering with organizations to enhance and transform their cultures. He has also been an executive coach, working with high performing leaders and leadership teams. He is passionate about helping organizations, teams, and individuals to achieve higher levels of sustained performance. He received his B.S. in Operations Research and Industrial Engineering from Cornell University. Outside of work, he loves to play tennis, exercise, read, and explore walkable cities and towns.


Will Corbett

Will is a culture agent based in New York. Born and raised in Boston, he attended Harvard University, where he studied Psychology and Computer Science and founded the Harvard Rap Collective. Will blended his passion for psych and technology prior to Vega, doing design projects in college and developing a customer insights data framework at a health-tech startup. In his spare time, Will enjoys performing hip hop, rock climbing, and geeking out over the latest Nintendo craze.    

Forrest lindekens

Forrest leads our movement efforts from New York City. His portfolio of work includes serving as the CSO for start-ups in the tech and professional sports industries to supporting Fortune 50 finance firms. Forrest lives with his wife Sarah and two dogs, Scout and Tuckerman. When not talking story, he’s likely enjoying the outdoors (and acting feral) with a pair of skis, tent, bike, or surfboard.


Rachael Rackley

Rachael is the Firm’s Quartermaster. She received her Bachelor’s Degree in International Relations with a focus in Peace and Conflict studies from Christopher Newport University, and her Master’s Degree in Conflict Analysis and Resolution from George Mason University. Her experience ranges from working in law and media to human rights organizations in Kenya to negotiating peace treaties in the Middle East and the Basque region. She migrated to NYC from her hometown of Richmond, VA, and enjoys finding the best brunch spots in town, traveling the globe and catching up on new movies and workout classes.


Simon BRay

Simon is a culture agent based in New York. He is an expert in leadership and capability-building, who understands what it really takes to unlock innovation, culture and collaboration in large organizations. Simon previously worked as a Director at the innovation agency “?What If!,” and was a founder of his own culture change consultancy firm, specializing in human performance. Simon is an Englishman living in Brooklyn with his wife and son. He likes to eat great food, have adventures and is an avid Tottenham soccer fam. Simon once worked as a private detective and has hitch-hiked across the U.S.                                                                                           



Bud is a culture agent based in New York. Over the course of his career, at McKinsey & Company, Bridgewater Associates, Capital One, Amazon, and a culture consultancy he helped found, he has seen how culture can make or break organizations. Bud holds degrees from Penn and Harvard Business School. He’s happiest when helping people and organizations reach their potential, hanging with his wife and kids, seeing live bands, and bird watching.

Kelly Donovan

Kelly is a QA (Quality Assurance) engineer based in New York. She received a Bachelor of Science from City College of New York with a major in computer science. When Kelly is not busy ensuring the proper functionality of our technology, she loves taking long walks to discover new things around the city, catching a game of her favorite baseball team (The Mets) and hanging out with her cats: Truly, Monte and Shea.