How Apple’s Winning Corporate Culture Leads to a Higher Stock Price

Winning cultures like those at Apple (AAPL) and Starbucks (SBUX) are considered anomalies in corporate America. Lindsay McGregor, co-author of Primed to Perform, believes that those types of high performing work environments should be the norm, not outliers; 'these companies realize that in today’s world, where there is lots of volatility, lots of complexity and the younger generation is much more vocal about working in lousy cultures, you have to proactively manage your culture."

According to McGregor, there is a science behind every culture whether it be terrific, mediocre or toxic. McGregor and her husband and co-author Neel Doshi used analyses of thousands of studies on human behavior as well as data from their proprietary total motivation survey to lay out systematic and sustainable approaches that any organization can use to build a high-performing culture or transform an existing one.

McGregor asserts that motivation is at the heart of any company’s performance. When work is done for the love, outcome or developmental benefit of it—as opposed to emotional or economic reasons—people are better able to execute their plans. More importantly, motivated employees are able to skillfully diverge from a game plan when something unexpected happens.

Pick up a copy of Lindsay and Neel’s new bookPrimed to Perform, to learn more about the science of total motivation. And join the movement to fundamentally transform workplace culture by subscribing to our newsletter