“A fresh, ambitious look at the science...”

“A fresh, ambitious look at the science and practice of motivation, with big implications for leaders to fuel high-performing, high-energy cultures. Primed to Perform is an excellent companion to Drive.”

Adam Grant

Wharton professor and New York Times bestselling author of Give and Take

A truly revolutionary book, Primed to Perform

"A truly revolutionary book, Primed to Perform shares the very important link between a company’s culture and their performance. Eye-opening and addicting, this book is on the path of kickstarting the culture movement!”

Tom Doctoroff

CEO Asia Pacific, J. Walter Thompson; author of Twitter is not a Strategy

Primed to Perform doesn’t just provide tactics

Primed to Perform doesn’t just provide tactics for motivating a few superstars; it offers a proven system for motivating an entire workforce. If you want to get your team off yesteryear’s career ladders and onto new learning curves – stretching, growing and contributing at their best – read this book."

Liz Wiseman

President, The Wiseman Group; bestselling author of Multipliers and Rookie Smarts

Doshi and McGregor take us on a grand tour of the science of culture

"Doshi and McGregor take us on a grand tour of the science of culture, filled with awe-inspiring experiments and surprising, real-life case studies. Smart, deeply researched, and incredibly practical, leaders will turn to this book again and again whether they’re building an organization from scratch or transforming an established company."

Shawn Achor

Happiness researcher and New York Times bestselling author of The Happiness Advantage

Getting organizational culture right

“Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors—corporate, non-profit, and public.”

Joel Klein

CEO, Amplify; former Chancellor of NYC public schools.