We all go to work for the paycheck, right?

Not quite. Rewards are only one of six fundamental reasons we work, and despite their popularity in cultural transformations, they’re not even good ones. Culture is much more than rewards; it is the force that tells your people why they should work, and why they work determines how well they work. Here’s the kicker though—not all “whys” are created equal.

Is your culture inspiring work for the right reasons?

Find out in Primed to Perform, now a New York Times and Wall Street Journal bestseller!