Too often, great cultures feel like magic.

While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. In their book Primed to Perform, Lindsay McGregor and Neel Doshi show you how to do just that.

Primed to Perform explains the counterintuitive science behind legendary cultures, building on over a century of academic thinking. It explores the authors’ original research into how total motivation leads to higher performance in iconic companies, from Apple and Starbucks to Southwest Airlines.

It also introduces a simple, highly predictive measurement tool— the total motivation (tomo) Factor— that enables you to measure the strength of your culture and track improvements over time.

Most importantly, Primed to Perform teaches you how to build great cultures using a systematic and sustainable approach—whether you’re part of a five-person team, a school, a nonprofit or a mega-institution. The result: higher sales, more loyal customers, and more passionate employees.


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