Too often, great cultures feel like magic.
While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. In their book Primed to Perform, Lindsay McGregor and Neel Doshi show you how to do just that.
Primed to Perform explains the counterintuitive science behind legendary cultures, building on over a century of academic thinking. It explores the authors’ original research into how total motivation leads to higher performance in iconic companies, from Apple and Starbucks to Southwest Airlines.
It also introduces a simple, highly predictive measurement tool— the total motivation (tomo) Factor— that enables you to measure the strength of your culture and track improvements over time.
Most importantly, Primed to Perform teaches you how to build great cultures using a systematic and sustainable approach—whether you’re part of a five-person team, a school, a nonprofit or a mega-institution. The result: higher sales, more loyal customers, and more passionate employees.
What people are saying...
"This book is loaded with fascinating, thought-provoking and actionable advice that could transform a workplace from drudgery to real engagement. Take notes."
President, The Table Group; author of The Five Dysfunctions of a Team and The Advantage
“A fresh, ambitious look at the science and practice of motivation, with big implications for leaders to fuel high-performing, high-energy cultures. Primed to Perform is an excellent companion to Drive.”
Wharton professor and New York Times bestselling author of Give and Take
"A truly revolutionary book, Primed to Perform shares the very important link between a company’s culture and their performance. Eye-opening and addicting, this book is on the path of kickstarting the culture movement!”
CEO Asia Pacific, J. Walter Thompson; author of Twitter is not a Strategy
“Primed to Perform doesn’t just provide tactics for motivating a few superstars; it offers a proven system for motivating an entire workforce. If you want to get your team off yesteryear’s career ladders and onto new learning curves – stretching, growing and contributing at their best – read this book."
President, The Wiseman Group; bestselling author of Multipliers and Rookie Smarts
"Doshi and McGregor take us on a grand tour of the science of culture, filled with awe-inspiring experiments and surprising, real-life case studies. Smart, deeply researched, and incredibly practical, leaders will turn to this book again and again whether they’re building an organization from scratch or transforming an established company."
Happiness researcher and New York Times bestselling author of The Happiness Advantage
“Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors—corporate, non-profit, and public.”
CEO, Amplify; former Chancellor of NYC public schools.
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