I recently caught up with Neel Doshi and Lindsay LNN +0.00% McGregor, cofounders of Vega Factor, a company that helps organizations build high performing, adaptive cultures through technology, learning programs, and process design. They recently published their first book entitled “Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation.” In our conversation, they talk about how they’ve built a movement around their company, what inspired them to start it, how they overcame their biggest challenges and their best advice for entrepreneurs.

Lindsay previously led projects at McKinsey & Company , working with large fortune 500 companies, nonprofits, universities and school systems. Neil was a Partner at McKinsey & Company, CTO and founding member of an award-winning tech startup, and employee of several large institutions.

To read the entire interview, visit Forbes.com.