In this Soundview Live webinar, the authors of Primed to Perform: How to Build the Highest Performing Cultures, Neel Doshi and Lindsay McGregor explain the counter-intuitive science behind great cultures, building on over a century of academic thinking. They share the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time.

To listen to the interview, visit Soundview.com.

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