Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares a simple, highly predictive new measurement tool that enables you to measure the strength of your culture, and track improvements over time. Neel Doshi and Lindsay McGregor have combined twenty years of practical experience transforming cultures at iconic institutions and business organizations. Watch the talk below.

Pick up a copy of Lindsay and Neel’s new bookPrimed to Perform, to learn more about the science of total motivation. And join the movement to fundamentally transform workplace culture by subscribing to our newsletter