How do you create a culture that is primed to perform?

What does science say about changing organizational culture?

Is there any tool that can help measure and track your culture over time?

Build A Culture That is Designed to Perform

Neel Doshi and Lindsay McGregor have written a book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, that answers these questions and more. It is a guidebook for those who know how important a strong culture is, but who don’t know what steps to take to create one. I recently spoke with Neel and Lindsay to learn more.

The Magic of a Great Culture

Often people think of culture as something that is like art, but you say that the “magic behind great culture is actually an elegantly simple science.” Tell us more about your research.

We all know that culture is important. We’ve felt it. Some cultures are filled with fear and stress, while others inspire creativity and enthusiasm. What has eluded us, however, is why. Our research provides an “elegantly simple” answer: culture is what tells your people why they should work, and why they work is what determines how well they work.

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Pick up a copy of Lindsay and Neel’s new bookPrimed to Perform, to learn more about the science of total motivation. And join the movement to fundamentally transform workplace culture by subscribing to our newsletter